Marketing Manager

City: Thornhill , ON, Canada
Title: Marketing Manager
Employment Type: Permanent

Marketing Manager 
$ 70,000 + Benefits + Parking 

Thorn Hill, ON 

Job Description:

Manage digital audience targeting implementation across platforms

· Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies

Manage data infrastructure and data acquisition roadmap for paid and owned digital media

Participate in initiatives to enhance measurement and enable a complete view of digital marketing performance

Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI

Leverage knowledge of data capabilities to develop and deliver customer insights

Drive innovation within campaigns and channels

Manage monthly budgets across channels and campaigns and provide investment recommendations.

Work in a consultative role and effectively communicate value-added insights in the form of analysis, interpretation, and advice

Tell a story with data including exploratory data analysis and data quality validation

Stay knowledgeable on emerging issues, trends, and technology and assess potential impacts

Must Have:

3+ years of relevant experience in Digital Marketing analysis

A degree in science, engineering, business or other quantitative discipline

Experience with digital marketing platforms and tools including Google Campaign Manager, Facebook, Google Search Ads, Google Analytics, and Adobe Analytics

Experience in data visualization (e.g. Tableau and Google Data Studio)

A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

A passion for analytics, high comfort level and interest in interpreting data and results; ability to tell stories with data and facts

Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members

An overall dedication to producing high quality work and desire to continuously learn, develop and do better

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