Sales Manager – Pet Food Industry (FMCG)
Location: Toronto, ON (with national team oversight)
Full-time | Salary: $60,000 – $90,000 per annum
Start Date: May 2025 (Interviews May 14–15 in Toronto)
Staffmax is hiring for our client, a growing player in the Canadian pet food industry, seeking an experienced and motivated Sales Manager to lead their national sales team. With a solid foundation already in place—5 distribution clients and a team of 5 regional Sales Representatives—this is an exciting opportunity to grow brand presence across Canada.
This role is ideal for a results-driven leader with a background in the FMCG industry, strong people management skills, and a passion for building brands from the ground up. Experience in the pet food sector is a distinct advantage.
Key Responsibilities:
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Lead, coach, and support 5 Sales Representatives located across Canada (Quebec, Ontario, Calgary, and Vancouver).
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Monitor and analyze sales performance across regions; set goals and strategies for continuous growth.
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Coordinate store-level visits by sales reps to promote products and increase brand visibility (Note: the company sells through distributors, not directly to retail stores).
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Prepare sales and activity reports using Microsoft Word and Excel.
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Collaborate with the marketing team to ensure effective promotional strategies.
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Support the CEO and executive team with market insights and strategic sales input.
Qualifications:
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Minimum 2 years of experience in a managerial role in the FMCG sector.
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Experience in the pet food industry is highly preferred.
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Proven leadership skills with a track record of managing a remote sales team.
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Knowledge or experience in marketing principles.
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Strong analytical and communication skills.
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Proficiency in Microsoft Word and Excel for reporting and documentation.
Why You’ll Love This Opportunity:
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Play a key leadership role in a fast-growing company with an entrepreneurial spirit.
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Be part of a mission to build trusted, quality pet food brands across Canada.
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Competitive compensation package, including a base salary between $60K–$90K depending on experience.
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Potential for future growth and leadership development.