Sales Manager - FMCG / Pet Food


City: Toronto, ON, Canada
Title: Sales Manager - FMCG / Pet Food
Category:
EmploymentType: Permanent
Description:

Sales Manager – Pet Food Industry (FMCG)
Location: Toronto, ON (with national team oversight)
Full-time | Salary: $60,000 – $90,000 per annum
Start Date: May 2025 (Interviews May 14–15 in Toronto)

Staffmax is hiring for our client, a growing player in the Canadian pet food industry, seeking an experienced and motivated Sales Manager to lead their national sales team. With a solid foundation already in place—5 distribution clients and a team of 5 regional Sales Representatives—this is an exciting opportunity to grow brand presence across Canada.

This role is ideal for a results-driven leader with a background in the FMCG industry, strong people management skills, and a passion for building brands from the ground up. Experience in the pet food sector is a distinct advantage.

Key Responsibilities:

  • Lead, coach, and support 5 Sales Representatives located across Canada (Quebec, Ontario, Calgary, and Vancouver).

  • Monitor and analyze sales performance across regions; set goals and strategies for continuous growth.

  • Coordinate store-level visits by sales reps to promote products and increase brand visibility (Note: the company sells through distributors, not directly to retail stores).

  • Prepare sales and activity reports using Microsoft Word and Excel.

  • Collaborate with the marketing team to ensure effective promotional strategies.

  • Support the CEO and executive team with market insights and strategic sales input.

Qualifications:

  • Minimum 2 years of experience in a managerial role in the FMCG sector.

  • Experience in the pet food industry is highly preferred.

  • Proven leadership skills with a track record of managing a remote sales team.

  • Knowledge or experience in marketing principles.

  • Strong analytical and communication skills.

  • Proficiency in Microsoft Word and Excel for reporting and documentation.

Why You’ll Love This Opportunity:

  • Play a key leadership role in a fast-growing company with an entrepreneurial spirit.

  • Be part of a mission to build trusted, quality pet food brands across Canada.

  • Competitive compensation package, including a base salary between $60K–$90K depending on experience.

  • Potential for future growth and leadership development.

Company:
Staffmax Staffing & Recruiting